We’re happy to announce the latest system release is packed with exciting platform and feature enhancements in the Paramount eMS. Contextual Content Contextual Content allows email marketers to include personalized real-time components within email marketing campaigns for increased subscriber engagement and click-through rates. Through a simple interface, email marketers can […]
Testing and Segmentation Tips for Effective Email Marketing
If you’ve been sending the same email messages to your list and have noticed a decline in performance, it might be time to consider a few changes to reignite the response. Simple A/B testing can identify elements within the email campaign that can be improved or adjusted to boost overall […]