Account Management

Extend the capacity and expertise of your marketing department with your dedicated Paramount account team.

Unlike other email marketing companies, our email channel experts are true partners who know your business and provide ongoing monitoring, support and recommendations. Together, we will ensure that your program stays on target and grows over time.

Your Paramount account manager gives you more than a single point of contact for questions about your campaigns. You’ll also have access to the combined depth and breadth of experience we’ve accumulated as a team over the course of a decade.

Our approach to account management involves understanding your big picture business objectives so that we can effectively align your email marketing initiatives to your company’s bottom line. We back up our commitments with quarterly business reviews that you can share with your team to improve their understanding of how email is affecting your revenue today and to shed light on new tactics that could drive even better results.

Paramount is proud to provide full-service email marketing strategy, implementation, delivery, and optimization services to today’s top online organizations.

Our team is also available to work with you on a collaborative basis, handling components of your email initiatives as often as you’d like.

Making the Switch from your Current In-House Solution or ESP

  • Integrate data and implement APIs
  • Determine deliverability needs, including list hygiene
  • Current campaign review and baseline results
  • New program and goal definition
  • eMS application training

Developing a Strategy

  • Email marketing calendar development
  • Address acquisition and data collection
  • Sign up, confirmation, and unsubscribe process workflows
  • List management
  • Creative strategy, including subject line, copy, image, and template recommendations
  • Viral and interactive campaign recommendations

Creating Lifecycle Messaging Campaigns

  • Segmentation strategy
  • Dynamic content management
  • Testing recommendations
  • Event-triggered and recurring email scheduling
  • Remarketing opportunities

Implementing Your Campaigns

  • Marshal project management and development resources
  • Set timelines
  • Quality assurance testing
  • Message sending

Understanding Program Results

  • Set success benchmarks and goals
  • Quarterly business reviews

Conducting Ongoing Campaign Optimization

  • Champion/challenger optimization programs
  • Engagement with Paramount’s SureSendâ„¢ deliverability management services team