Paramount specializes in helping online retailers create highly targeted email programs that engage customers as their wants, needs, and motivations develop over time. Here are some of our specialties.
List SegmentationCreating highly targeted messages with Paramount is as easy as "drag and drop." Our email marketing tools will help you create advanced split-test scenarios, identify and track your most loyal subscribers, and use behavioral data to deliver relevant personalized email messaging.
IntegrationsParamount offers pre-built, turnkey integrations for CRM, ecommerce, personalization and remarketing that require little to no IT resources to implement. Need some customization? You can easily integrate Paramount email marketing solutions with your current systems and data sources via our open source XML APIs.
Email Deliverability ManagementMake sure your emails get to the inbox. Paramount offers in-app software tools that you can use on your own and a dedicated Deliverability Management Services team. Our experts monitor delivery metrics, identify issues, engage with ISPs on your behalf, and provide recommendations for improved deliverability. They manage email authentication, inbound messages, and list hygiene, while continuously tracking:
- Complaint Rates
- Spamtrap Hits
- Hard and Soft Bounce Rates
- Invalids and Open Rates
- Domain Delivery Reports
- Blacklists and Block Lists