Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]
The Power of Brand Advocacy, Social Sharing and Recommendations
Positive reviews, social sharing, and word-of-mouth are all keys to successful marketing efforts both online and offline. People trust their friends more than ads or commercials, so it is important to try to reach the consumer in a way that builds trust, encourages sharing, and fosters a climate for brand […]