Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy material. This essentially meant that posts encouraging followers to “Like”, “Share” or “Comment” would be unlikely to show up in the […]
Facebook At 10: A Look Back
Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an interesting segment on Facebook founder Mark Zuckerberg and the rise of social media. You may have […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
How Small Businesses Can Use Foursquare (and why they should)
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]
Instagram is adding 10 million users per month, 7.3% are active on a daily basis
Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the projections all point to continued growth. Instagram has over 100 million users; it is adding about 10 million users […]
The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use Twitter Daily.
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms […]
The Power of Brand Advocacy, Social Sharing and Recommendations
Positive reviews, social sharing, and word-of-mouth are all keys to successful marketing efforts both online and offline. People trust their friends more than ads or commercials, so it is important to try to reach the consumer in a way that builds trust, encourages sharing, and fosters a climate for brand […]
64% of TV Viewers Recognize Social Media Symbols in Commercials
Social Media is rapidly becoming an important part of TV commercials, and the combination doesn’t appear to be turning away viewers. In a recent survey of U.S. television viewers by Accenture, 64% said they recognized social media symbols and calls to action in various commercial advertisements. Among those who were […]
How To Optimize Your LinkedIn Profile For Success
LinkedIn is often regarded as the best social media site for businesses and working professionals. No matter what industry or field you work in, having a high-quality LinkedIn profile and a solid foundation of connections can be an enormous asset in expanding your professional knowledge and exposure. However, a lot […]