Google has made waves again in the email marketing world with the new “grid view” for the Gmail Promotions tab. This image-heavy layout will display thumbnail pictures for each message in a Pinterest-like framework. For email marketers, this can be a great opportunity to grab the recipient’s attention with a […]
Top Stories from Q1 2014
Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our newsletter. In this post, we will share a few of the most popular links related to email, social media, and online marketing from our January, February, and March […]
How Small Businesses Can Use Foursquare (and why they should)
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]
Instagram is adding 10 million users per month, 7.3% are active on a daily basis
Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the projections all point to continued growth. Instagram has over 100 million users; it is adding about 10 million users […]
The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use Twitter Daily.
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms […]
Smartphone users spend 12% of their time on Facebook
A recent study by ComScore shows that mobile users in the United States are big fans of mobile apps. According to the study, four out of every five minutes spent on smartphones are with apps. When it comes to specific apps, Facebook appears to be leading the way in popularity and […]