We’re happy to announce the latest system release is packed with exciting platform and feature enhancements in the Paramount eMS. Contextual Content Contextual Content allows email marketers to include personalized real-time components within email marketing campaigns for increased subscriber engagement and click-through rates. Through a simple interface, email marketers can […]
Testing and Segmentation Tips for Effective Email Marketing
If you’ve been sending the same email messages to your list and have noticed a decline in performance, it might be time to consider a few changes to reignite the response. Simple A/B testing can identify elements within the email campaign that can be improved or adjusted to boost overall […]
10 Ideas for Your Holiday Email Marketing
It’s that time of the year again! The holiday season is an exciting time for email marketing. Businesses can embrace the holiday spirit and engage with their email lists in fun ways that can drive responses. Holiday campaigns can also benefit cross-channel promotions, engaging not only email recipients, but also […]
Paramount Nominated For Email Marketer Thought Leader of the Year
Paramount Communication is proud to announce that our own Josh Kemp has been nominated for the 2015 Email Marketer Thought Leader of the Year award by the Email Experience Council. The Email Experience Council (eec) is a part of the Direct Marketing Association, the largest marketing association in the world […]
Facebook News Feed changes and their impact on Pages
Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy material. This essentially meant that posts encouraging followers to “Like”, “Share” or “Comment” would be unlikely to show up in the […]
Email Marketing With Gmail Grid View: How To Present Your Content
Google has made waves again in the email marketing world with the new “grid view” for the Gmail Promotions tab. This image-heavy layout will display thumbnail pictures for each message in a Pinterest-like framework. For email marketers, this can be a great opportunity to grab the recipient’s attention with a […]
Facebook At 10: A Look Back
Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an interesting segment on Facebook founder Mark Zuckerberg and the rise of social media. You may have […]
Gmail Image Display: What It Means For Email Marketers
In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google will now cache images and serve them through their own secure proxy servers to protect users from viruses or malware that could […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
How Small Businesses Can Use Foursquare (and why they should)
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]