Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy material. This essentially meant that posts encouraging followers to “Like”, “Share” or “Comment” would be unlikely to show up in the […]
Facebook At 10: A Look Back
Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an interesting segment on Facebook founder Mark Zuckerberg and the rise of social media. You may have […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
Facebook Officially Has Over 1 Billion Active Users
Facebook recently announced they now have more than one billion active users each month. The number is truly astounding if you consider the size and scope in comparison to other popular social networks worldwide. The 1 billion number marks an increase of 45 million users since July 2012, when they reported […]
The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
Smartphone users spend 12% of their time on Facebook
A recent study by ComScore shows that mobile users in the United States are big fans of mobile apps. According to the study, four out of every five minutes spent on smartphones are with apps. When it comes to specific apps, Facebook appears to be leading the way in popularity and […]