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Every popular email client will display HTML content sent in email. However, not every email client has a "web standards" compliant HTML rendering engine. Therefore, the same email may render differently across different email clients. This whitepaper offers practical solutions to help designers, coders, and non-designers alike build a successful email that will render well across all email platforms.

Best Practices
First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence. Topics in this 13-page whitepaper include:

• An Optimization Checklist
• Transactional Emails and CAN-SPAM
• Five Things to Include in Every Transactional Message
• Using Transactional Emails to Drive Additional Sales

BlueHornet Sales Manager Michael Fordon joins direct marketing expert Bill Baird and eCommerce Outdoors co-founder Patrick Gill to discuss topics that include how to:

• Build and segment your customer list for effective promotions
• Create cost-effective and non-blacklisted email campaigns
• Put together compelling incentives and discounts to encourage purchases
• Optimize email creative and landing pages for greater conversion
• Better build, measure and understand campaign effectiveness

Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. BlueHornet and Pivotal Veracity CEO Deirdre Baird partner to show you ways to assess and manage your online brand reputation more easily.

This 19-page whitepaper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook.