Happy 2015! It’s the beginning of a new year, but in this post we’ll look back at the best links from 2014. Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our “Emarketing Update” newsletter. Here are […]
Facebook News Feed changes and their impact on Pages
Facebook has been making changes to their News Feed algorithm and Page apps recently. Earlier this year, they announced a crackdown on Pages that shared content using “like-bait” or spammy material. This essentially meant that posts encouraging followers to “Like”, “Share” or “Comment” would be unlikely to show up in the […]
Top Stories from Q1 2014
Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our newsletter. In this post, we will share a few of the most popular links related to email, social media, and online marketing from our January, February, and March […]
Facebook At 10: A Look Back
Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an interesting segment on Facebook founder Mark Zuckerberg and the rise of social media. You may have […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
How Small Businesses Can Use Foursquare (and why they should)
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]
Instagram is adding 10 million users per month, 7.3% are active on a daily basis
Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the projections all point to continued growth. Instagram has over 100 million users; it is adding about 10 million users […]
Facebook Officially Has Over 1 Billion Active Users
Facebook recently announced they now have more than one billion active users each month. The number is truly astounding if you consider the size and scope in comparison to other popular social networks worldwide. The 1 billion number marks an increase of 45 million users since July 2012, when they reported […]
The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use Twitter Daily.
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms […]