Facebook recently marked its 10 year anniversary in February 2014. The social network has come a long way since it’s early days, and it continues to be a major player worldwide. Bloomberg produced an interesting segment on Facebook founder Mark Zuckerberg and the rise of social media. You may have […]
Gmail Image Display: What It Means For Email Marketers
In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google will now cache images and serve them through their own secure proxy servers to protect users from viruses or malware that could […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
How Small Businesses Can Use Foursquare (and why they should)
Foursquare seems to be one of those social networks that people either love or hate. The idea of check-ins, collecting badges, pursuing Mayorships, and sharing your location may not be for everyone, but the popularity among mobile users seems to be maintaining a steady growth. According to Nielsen’s “Social Media […]
Instagram is adding 10 million users per month, 7.3% are active on a daily basis
Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the projections all point to continued growth. Instagram has over 100 million users; it is adding about 10 million users […]
Cyber Monday and Black Friday set records for online sales
The online sales numbers for the 2012 holiday season are setting new records for eCommerce. According to comScore, Cyber Monday garnered over 1.4 billion in sales, setting the record for the largest online spending day in history. However, Cyber Monday wasn’t the only day with over $1 billion in online sales; Black […]
Facebook Officially Has Over 1 Billion Active Users
Facebook recently announced they now have more than one billion active users each month. The number is truly astounding if you consider the size and scope in comparison to other popular social networks worldwide. The 1 billion number marks an increase of 45 million users since July 2012, when they reported […]
7 Tips For Improved Email Rendering
Email coding and website coding are not exactly the same thing. Yes, they both use elements of HTML, CSS, images and enriched media, but ISPs and email providers tend to lag behind web browsers when it comes to how content is displayed. Unfortunately, there are no universal standards for email […]
The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use Twitter Daily.
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms […]