If you’ve been sending the same email messages to your list and have noticed a decline in performance, it might be time to consider a few changes to reignite the response. Simple A/B testing can identify elements within the email campaign that can be improved or adjusted to boost overall […]
Email Marketing With Gmail Grid View: How To Present Your Content
Google has made waves again in the email marketing world with the new “grid view” for the Gmail Promotions tab. This image-heavy layout will display thumbnail pictures for each message in a Pinterest-like framework. For email marketers, this can be a great opportunity to grab the recipient’s attention with a […]
Top Stories from Q1 2014
Twice a month, we review the top marketing tips, news stories, and opinion pieces from around the web and share them in our newsletter. In this post, we will share a few of the most popular links related to email, social media, and online marketing from our January, February, and March […]
Gmail Image Display: What It Means For Email Marketers
In December 2013, Google announced that images within emails would be displayed automatically for all Gmail users, regardless of whether or not they clicked “Display Images Below.” Google will now cache images and serve them through their own secure proxy servers to protect users from viruses or malware that could […]
The Value of Social Media for Businesses
Much like a company website, business pages on social networks are an excellent tool for brand positioning and marketing. In fact, there are studies that show that consumers value a brand’s social media presence more than their website. Social networks give businesses a chance to interact with these users, provide valuable product […]
7 Tips For Improved Email Rendering
Email coding and website coding are not exactly the same thing. Yes, they both use elements of HTML, CSS, images and enriched media, but ISPs and email providers tend to lag behind web browsers when it comes to how content is displayed. Unfortunately, there are no universal standards for email […]
Email Campaign Not Performing Well? Maybe It’s Time To Refresh
If you’ve been sending out email marketing messages or email newsletters and you’ve noticed a decrease in performance, it might be a good time to consider some changes. Changing the designs can be a great way to give your email a boost if it isn’t performing well. If the message […]
How To Fix White Gaps Between Images In Email Designs
Have you ever noticed white border issues when creating image-heavy email designs? A lot of email platforms will take an image-heavy design and break up the image quadrants to expose a white gap. This extra spacing can ruin the flow and appearance of the design and lead to rendering issues. […]