Instagram is one of the fastest growing social networks in terms of popularity. According to comScore, the free mobile photo-sharing app now has more daily mobile users than Twitter, and the projections all point to continued growth. Instagram has over 100 million users; it is adding about 10 million users […]
Cyber Monday and Black Friday set records for online sales
The online sales numbers for the 2012 holiday season are setting new records for eCommerce. According to comScore, Cyber Monday garnered over 1.4 billion in sales, setting the record for the largest online spending day in history. However, Cyber Monday wasn’t the only day with over $1 billion in online sales; Black […]
By Adam On In Blog, Ecommerce, Online Shopping
Readmore....7 Tips For Improved Email Rendering
Email coding and website coding are not exactly the same thing. Yes, they both use elements of HTML, CSS, images and enriched media, but ISPs and email providers tend to lag behind web browsers when it comes to how content is displayed. Unfortunately, there are no universal standards for email […]
By Adam On In Blog, Email, Email Design, Email Marketing
Readmore....The Rumors Of Google+’s Demise Have Been Greatly Exaggerated
New data reveals that Google+ visits continue to rise. According to comScore, the total unique U.S. visitors grew from 15.2 million in November, 2011 to 27.7 million in June, 2012. That is roughly an 82% increase in visits. Additionally, worldwide visitors to Google+ increased 66% over that same time period, […]
By Adam On In Blog, Facebook, Google, Social Media, Twitter
Readmore....31% of Internet Users Between The Ages of 18 and 24 Use Twitter. 20% Use Twitter Daily.
Recent trends show that Twitter is rapidly increasing in popularity and could eventually reach the levels of Facebook in terms of influence. While the social network has been around since 2006 and has always had a devoted, loyal following, it has often been viewed as secondary to Facebook in terms […]
By Adam On In Blog, Mobile, Smartphones, Social Media, Twitter
Readmore....The Power of Brand Advocacy, Social Sharing and Recommendations
Positive reviews, social sharing, and word-of-mouth are all keys to successful marketing efforts both online and offline. People trust their friends more than ads or commercials, so it is important to try to reach the consumer in a way that builds trust, encourages sharing, and fosters a climate for brand […]
Email Campaign Not Performing Well? Maybe It’s Time To Refresh
If you’ve been sending out email marketing messages or email newsletters and you’ve noticed a decrease in performance, it might be a good time to consider some changes. Changing the designs can be a great way to give your email a boost if it isn’t performing well. If the message […]
By Adam On In Blog, Email, Email Design, Email Marketing
Readmore....Smartphone users spend 12% of their time on Facebook
A recent study by ComScore shows that mobile users in the United States are big fans of mobile apps. According to the study, four out of every five minutes spent on smartphones are with apps. When it comes to specific apps, Facebook appears to be leading the way in popularity and […]
By Adam On In Blog, Facebook, Mobile, Mobile Apps, Smartphones
Readmore....How To Fix White Gaps Between Images In Email Designs
Have you ever noticed white border issues when creating image-heavy email designs? A lot of email platforms will take an image-heavy design and break up the image quadrants to expose a white gap. This extra spacing can ruin the flow and appearance of the design and lead to rendering issues. […]
By Adam On In Blog, Email, Email Marketing
Readmore....64% of TV Viewers Recognize Social Media Symbols in Commercials
Social Media is rapidly becoming an important part of TV commercials, and the combination doesn’t appear to be turning away viewers. In a recent survey of U.S. television viewers by Accenture, 64% said they recognized social media symbols and calls to action in various commercial advertisements. Among those who were […]
By Adam On In Blog, Social Media
Readmore....Why Paramount?
Since 2005, we have helped publishers, associations, and non-profit organizations use email, social media, and digital strategies to reach constituents in an effective, affordable manner.
We provide solutions to successfully drive your business into the future of eMarketing.